The office will be flexible or it won’t be. In just a few years, the organization of work has been completely turned upside down. And so have workers’ expectations. Thus, the majority of the 50% of teleworkers in France and in the United Kingdom in 2020 (OECD) wished to keep a flexible organization of work. To meet this demand, and the logistical constraints that result, hot desking and coworking are gaining momentum.
Hot-desking is an organization of office spaces where employees do not have a dedicated workstation. This arrangement makes it possible to optimize the occupancy rate and therefore the profitability and/or the use of the premises. This is why the transition to this mode generally implies a reduction of private spaces in favor of collaborative spaces – without always being followed by an overall reduction of occupied square meters.
Coworking, on the other hand, is practiced in third-party spaces where employees from several companies can reserve office spaces in a flexible manner.
Thus, a company which offers hot desking within its headquarters can also provide access to coworking spaces all over the world. These two workspace organizations are not in opposition. On the contrary, it is important to choose the most efficient one for your teams.
From coworking to corpoworking
Already adopted by Coca-Cola and Google, corpoworking aims to give new life to unoccupied spaces by reproducing the codes of coworking within companies. In this way, they can make available not only to their employees but also to partner companies, shared work spaces where new work codes are born.
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While hybrid work is becoming the norm, it is not always easy to implement. Loss of reference points for some, loss of efficiency for others: the transition to the “flexible” mode must be accompanied.
HR, Workplace or Real Estate departments can rely on dedicated digital platforms. At Witco, we offer an all-in-one app to manage flexible work spaces whether it is a Hot desking within a HQ, a coworking, a corpoworking or something else. Each building, each company is different, that is why Witco is so personalizable.
Concretely, by adopting a dedicated solution, companies can set up management rules for flexible work (reservable area, attendance day). They also have access, in real time, to space usage data. Such an app is also a way to facilitate collaboration. For example, Witco allows each employee to easily manage and share his presence on site.
I want to organize a meeting at my company's headquarters with 5 colleagues from different departments: I can easily find the ideal date to organize this meeting without having to disturb them. And I can also book the rooms and services I need, whether I'm at home or in the office.
This kind of tool is also essential for coworking. It enables to manage not only spaces efficiently but also all the complementary services – reservation of rooms and shared spaces, news, surveys, etc. It is at the same time a service, information, and community app. In short, it’s an essential tool to attract and retain coworkers!
Hot desking or coworking: same fight. And the same victory! That of a more flexible office, adapted to the demands of employees and new constraints. Nevertheless, for the transition to this type of organization to be a success, it must be supported.
This requires the implementation of rules and good practices, but above all a tool. The goal of such a platform is not to create a new layer of complexity. Its goal is to empower teams to manage their work processes (again). It is also an efficient way for companies to manage their workspaces thanks to the data collected in real time.
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